Jumping off a cliff – a metaphor for your life and your enterprise, and the negative force in driving innovations?

To venture into something “new” is always a risk of losing control. To jump off that solid ground of reality is part of welcoming the future. The driving force of change is quite often an imperative and a force coming from the outside – as push and an alert to take the next move.  Like a catastrophic reality of a natural disaster,  a Kodak-moment for your company, or an incidence of private character in your life.    It is more rare that this inner imperative of “jumping off the cliff” comes from within, when the risk at stage is grounded in the fear of dying.

This photo of Tom Erik Heimen, a 3rd cousin of mine,  represent all what I am not – and still all what I am.  For sure I will never jump off a cliff smiling and in full control, I will be closer to fainting of fear in standing on edge off the cliff with the tough of jumping, and my heart will beat with the fear of dying to the imaginary thoughts of jumping.

This photo represent also the metaphor of being an entrepreneur, initiated by Innovation Norway and the local chapter for Møre and Romsdal – HOPPID (jump into it).  This is the reality on what I would dwell on and to share some reflections in this post.   Norwegian Bedrock Invest anchor its metaphor 180 degrees  differently,  and here are some thought why.

Click on the photo and you watch and feel the thrill of Base-Jumping from Nesset, Eresfjord, Eikesdalen, Norway.  Foto: Per Olav Eidsæter.


Fear in venture and in starting of a project and enterprise.

The fear of failure is part of being human. In psychological terms it is named imposter syndrome, or or IP. It is an intense feeling that one’s accomplishments or status are built on fraud — and that other people will find this out. Research suggests that if you haven’t had a moment in which you were buffeted by these sorts of fears, you’re in the minority.

I have this moment, as I write share these reflections, because you might even find out that what I write is a copy and paste from a different article written by a specialist. Here is the link for more info:  Do you suffer from an IP Syndrome – do the test!

Here is the result of my test:

“You have a high level of impostor syndrome: You frequently worry that whatever success you have enjoyed was simply the result of being in the right place at the right time, or that people will discover you’re a fraud. Read on to learn more about what this means.”

How might  this influence me in creating the future as an entrepreneur, or as a team member?  Will I be hiding or lying, or being driven by an emotion that is the opposite energy of what I indeed work for, the  success of an idea and the venture I have enrolled.?

No doubt this is a negative force. Can it be converted into the opposite?

Yes, it can! In the reality of being a true human this is a shadow of existence. To make this come forward and talked about,  is part of the success in an organizational culture that drive and strive for success.

Norwegian Bedrock Invest  recognize this as the deep ecology of being human – these are part of our instincts – the radical challenge is to deal with it and to overcome the fear not alone,   but as a team.

In the venture of new projects and business, the lack of money  – or the fear of loosing money – is part of the ANGST.   The reality of going bankrupt privately, and withing the company and organizations, is the radical  fear of “loosing everything”.  To loose your face and to scream  the silent tears of failure, is a private and hidden reality of an entrepreneur – not only in the Asian context of losing your face, but in the universal  human`s fear of not performing according to social standards of success throughout the world. To divert risk and to assist each other to overcome this fear, is part of the creative spirit of working together as a team.

Writing within the feminine tradition of being an entrepreneur ( – and a failure for 25 years) , I would like to bring forward a quote from Marianne Williamson:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.”
“Joy is what happens to us when we allow ourselves to recognize how good things really are.
“Love is what we were born with. Fear is what we learned here.”
Norwegian Bedrock Invest, tries to bring forward a culture beyond the lonely  inventor, or entrepreneur,   living with the metaphor of the poor artist syndrome at the edge of dying of hunger and shame.   We try to invite Venture Capitalist that is drive by a love of giving  competence ( = Knowledge * Experience * will power) multiple with financial backing of cash capital.
To have an investor that is driven by fear, or IP,  is challenge for any board or project team. The return on investments and risk management is part of any venture;  however,  fear can jeopardize any good intentions and create turbulence when stability should the current.
Fear in the venture capitalist comes from many places, including for example:
  • not being in control and being limited to an advisory role, as well as having asymmetric information about the reality of a startup when making decisions;
  • being constantly anxious that their portfolio of projects is moving too slowly and that they are not building a decent track record;
  • having to admit to their investment committee that one of their companies is going to hit the dust and make a small or large crater in the portfolio.

(for more info on the negative aspects of bringing fear into the team, follow this link;  Fear and the Venture Capitalist)

Being your funding partner and to really connect on the human level of teaming up for success – together – is the reason for sharing these deeper aspects of being human in our effort of co-creating projects, enterprises and organizations with global impact.

For us it is essential to  come from a place where we can feel safe and to trust the ground in  joining forces for success, and in the love of creating a future worth living.

Nature and the metaphor of life  – ecology – is the best way sustain and innovate the future.

The Norwegian bedrock has been around for millions of years, even before we were humans around as we know ourselves to be today  – with this humbleness and compassion we stand.

~ Inger-Mette Stenseth, co-founder of Norwegian Bedrock Invest.

The Scream of Nature in a Norwegian Context

This finger-print is taken from “The Scream” by Munch.  The German title Munch gave these works is Der Schrei der Natur (The Scream of Nature). The works show a figure with an agonized expression against a landscape with a tumultuous orange sky. Arthur Lubow has described The Scream as “an icon of modern art, a Mona Lisa for our time.”[1]

 “One evening I was walking along a path, the city was on one side and the fjord below. I felt tired and ill. I stopped and looked out over the fjord—the sun was setting, and the clouds turning blood red. I sensed a scream passing through nature; it seemed to me that I heard the scream. I painted this picture, painted the clouds as actual blood. The color shrieked. This became The Scream.” [9]

The “iconic” value created in 1892 was a starting point for our modern  “ANGST” theories  in psychology, with the Wiener-intellectuals of Freudian characteristics of our human nature.

1992 – 100 years after “The Scream” by Munch – we had a global, hysterical scream in Rio de Janerio Earth Summit.

172 governments participated, with 116 sending their heads of state or government.[1] Some 2,400 representatives of non-governmental organizations (NGOs) attended, with 17,000 people at the parallel NGO “Global Forum” (also called Forum Global), who had Consultative Status.

The Agenda 21, lead by Gro Harlem Bruntland,

The Earth Summit resulted in the following documents:

  •  Rio Declaration on Environment and Development
  • Agenda 21
  • Forest Principles

Moreover, important legally binding agreements (Rio Convention) were opened for signature:

  • Convention on Biological Diversity
  • Framework Convention on Climate Change (UNFCCC)
  • United Nations Convention to Combat Desertification

In 2012, at the United Nations Conference on Sustainable Development the attending members reaffirmed their commitment to Agenda 21 in their outcome document called “The Future We Want”. 180 leaders from nations participated.

The 2015 United Nations Climate Change Conference, COP 21 or CMP 11 was held in Paris, France, from 30 November to 12 December 2015. It was the 21st yearly session of the Conference of the Parties (COP) to the 1992 United Nations Framework Convention on Climate Change (UNFCCC) and the 11th session of the Conference of the Parties (CMP) to the 1997 Kyoto Protocol.[1]

The conference negotiated the Paris Agreement, a global agreement on the reduction of climate change, the text of which represented a consensus of the representatives of the 196 parties attending it.[2] The agreement will enter into force when joined by at least 55 countries which together represent at least 55 percent of global greenhouse emissions.[3][4][5] On 22 April 2016 (Earth Day), 174 countries signed the agreement in New York, [6] and began adopting it within their own legal systems (through ratification, acceptance, approval, or accession).


2017 – we humans are still screaming, and we understand that the Law and Power of nature is stronger than us!  Looking at the Earth from the moon, we can still see that we are champions in making desert.

This is the opposite of what we champion. We champion, promote, support and invest in the greening projects on the globe – with a dedicated focus on Circular Economy.

The Scandinavian meaning of doing business is literally:  “Enterprising for life / Nourishning  life”   – our busy-ness model is this – we do our best to enhance life quality and we listen to the scream of nature, as it is a symbiotic scream within ourselves.

This is the context of the fingerprint of The Scream for our London based enterprise:  Norwegian Bedrock Invest.