Jumping off a cliff – a metaphor for your life and your enterprise, and the negative force in driving innovations?

To venture into something “new” is always a risk of losing control. To jump off that solid ground of reality is part of welcoming the future. The driving force of change is quite often an imperative and a force coming from the outside – as push and an alert to take the next move.  Like a catastrophic reality of a natural disaster,  a Kodak-moment for your company, or an incidence of private character in your life.    It is more rare that this inner imperative of “jumping off the cliff” comes from within, when the risk at stage is grounded in the fear of dying.

This photo of Tom Erik Heimen, a 3rd cousin of mine,  represent all what I am not – and still all what I am.  For sure I will never jump off a cliff smiling and in full control, I will be closer to fainting of fear in standing on edge off the cliff with the tough of jumping, and my heart will beat with the fear of dying to the imaginary thoughts of jumping.

This photo represent also the metaphor of being an entrepreneur, initiated by Innovation Norway and the local chapter for Møre and Romsdal – HOPPID (jump into it).  This is the reality on what I would dwell on and to share some reflections in this post.   Norwegian Bedrock Invest anchor its metaphor 180 degrees  differently,  and here are some thought why.

Click on the photo and you watch and feel the thrill of Base-Jumping from Nesset, Eresfjord, Eikesdalen, Norway.  Foto: Per Olav Eidsæter.


Fear in venture and in starting of a project and enterprise.

The fear of failure is part of being human. In psychological terms it is named imposter syndrome, or or IP. It is an intense feeling that one’s accomplishments or status are built on fraud — and that other people will find this out. Research suggests that if you haven’t had a moment in which you were buffeted by these sorts of fears, you’re in the minority.

I have this moment, as I write share these reflections, because you might even find out that what I write is a copy and paste from a different article written by a specialist. Here is the link for more info:  Do you suffer from an IP Syndrome – do the test!

Here is the result of my test:

“You have a high level of impostor syndrome: You frequently worry that whatever success you have enjoyed was simply the result of being in the right place at the right time, or that people will discover you’re a fraud. Read on to learn more about what this means.”

How might  this influence me in creating the future as an entrepreneur, or as a team member?  Will I be hiding or lying, or being driven by an emotion that is the opposite energy of what I indeed work for, the  success of an idea and the venture I have enrolled.?

No doubt this is a negative force. Can it be converted into the opposite?

Yes, it can! In the reality of being a true human this is a shadow of existence. To make this come forward and talked about,  is part of the success in an organizational culture that drive and strive for success.

Norwegian Bedrock Invest  recognize this as the deep ecology of being human – these are part of our instincts – the radical challenge is to deal with it and to overcome the fear not alone,   but as a team.

In the venture of new projects and business, the lack of money  – or the fear of loosing money – is part of the ANGST.   The reality of going bankrupt privately, and withing the company and organizations, is the radical  fear of “loosing everything”.  To loose your face and to scream  the silent tears of failure, is a private and hidden reality of an entrepreneur – not only in the Asian context of losing your face, but in the universal  human`s fear of not performing according to social standards of success throughout the world. To divert risk and to assist each other to overcome this fear, is part of the creative spirit of working together as a team.

Writing within the feminine tradition of being an entrepreneur ( – and a failure for 25 years) , I would like to bring forward a quote from Marianne Williamson:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us.”
“Joy is what happens to us when we allow ourselves to recognize how good things really are.
“Love is what we were born with. Fear is what we learned here.”
Norwegian Bedrock Invest, tries to bring forward a culture beyond the lonely  inventor, or entrepreneur,   living with the metaphor of the poor artist syndrome at the edge of dying of hunger and shame.   We try to invite Venture Capitalist that is drive by a love of giving  competence ( = Knowledge * Experience * will power) multiple with financial backing of cash capital.
To have an investor that is driven by fear, or IP,  is challenge for any board or project team. The return on investments and risk management is part of any venture;  however,  fear can jeopardize any good intentions and create turbulence when stability should the current.
Fear in the venture capitalist comes from many places, including for example:
  • not being in control and being limited to an advisory role, as well as having asymmetric information about the reality of a startup when making decisions;
  • being constantly anxious that their portfolio of projects is moving too slowly and that they are not building a decent track record;
  • having to admit to their investment committee that one of their companies is going to hit the dust and make a small or large crater in the portfolio.

(for more info on the negative aspects of bringing fear into the team, follow this link;  Fear and the Venture Capitalist)

Being your funding partner and to really connect on the human level of teaming up for success – together – is the reason for sharing these deeper aspects of being human in our effort of co-creating projects, enterprises and organizations with global impact.

For us it is essential to  come from a place where we can feel safe and to trust the ground in  joining forces for success, and in the love of creating a future worth living.

Nature and the metaphor of life  – ecology – is the best way sustain and innovate the future.

The Norwegian bedrock has been around for millions of years, even before we were humans around as we know ourselves to be today  – with this humbleness and compassion we stand.

~ Inger-Mette Stenseth, co-founder of Norwegian Bedrock Invest.

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