// BEDROCK // – A solid rock beneath the soil and superficial rocks – a secure foundation in order to make the right decisions.
Core values in enterprising in the time of flux, when the undercurrent of sociology-economic changes are influencing our everyday life at a fast speed., we use nature as inspiration and a place to reflect.
Deep Ecology and Love for nature – naturally wise // naturligvis//
// NÆRINGSLIV // as the literally meaning in the Scandinavian languages: to nourish life, is the common sense in defining Circular Economy.
The same meaning is founded in cultures older than ours like in the ancient Chinese characters for business ( at least 3000 years old) are:
The first of these characters translates as ”life” or ”live”. It can also be translated as ”survive”and ”birth”. The second translates as ”meaning”.
Being busy in living life with meaning and joy ) – is part of the way we define sustainable lifestyles.
As the Norwegian bedrock are million of years old, and existed before we inhabited and stared to cultivate life, so do we have a long-now perspectives on our investments and ventures.
For more info on Norwegian bedrock & geology, please, visit this page:
Deep reflections and Evolutionary Learning in transforming individuals, organizations and society, is part of the reason d’ être.